About the Brand

The Guiding Raven Wellness is a holistic studio based in Banff, Alberta. The studio offers everything from massage therapy + esthetics to alternative healing such as Reiki and Quantum healing. This isn't your ordinary spa day - the owner and operator Ellen offers an alternative and spiritual edge to her treatments, tailoring the care to each client she greets in her studio. 

Brand Strategy + Identity
(Website coming soon!)


We established a mystical and alternative appeal to the brand with incorporating elemental symbols within the logo. Keeping with a more earthy yet edgy approach, the logo has a hand drawn look that is complimented with the curves in the font.

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