The Guiding Raven Wellness is a holistic studio based in Banff, Alberta. The studio offers everything from massage therapy + esthetics to alternative healing such as Reiki and Quantum healing. This isn't your ordinary spa day - the owner and operator Ellen offers an alternative and spiritual edge to her treatments, tailoring the care to each client she greets in her studio.
Brand Strategy + Identity (Website coming soon!)
Strategy
We established a mystical and alternative appeal to the brand with incorporating elemental symbols within the logo. Keeping with a more earthy yet edgy approach, the logo has a hand drawn look that is complimented with the curves in the font.
