The Guiding Raven Wellness is a holistic studio based in Banff, Alberta. The studio offers everything from massage therapy + esthetics to alternative healing such as Reiki and Quantum healing. This isn't your ordinary spa day - the owner and operator Ellen offers an alternative and spiritual edge to her treatments, tailoring the care to each client she greets in her studio.
THE GUIDING RAVEN WELLNESS
Brand Strategy + Identity, Website Design
Strategy
We established a mystical and alternative appeal to the brand with incorporating elemental symbols within the logo. Keeping with a more earthy yet edgy approach, the logo has a hand drawn look that is complimented with the curves in the font.
