The Banff Day Care Society operates multiple child care centres within the community, including Banff Child Care Centre and Puzzles Child Care. This project focused on developing a cohesive brand system that could unify the organization while allowing each centre to maintain its own distinct identity.
Alongside the brand work, a new website was designed to support the organization and better connect families with programs, information, and resources.
Brand Strategy + Identity, Website Design
Strategy
Inspired by the natural beauty of the Bow Valley, the identity incorporates elements of mountains, trees, and sun to reflect the surrounding landscape and sense of place. The visual language was designed to feel warm, approachable, and playful while remaining clean and recognizable.
Each centre works within the same visual framework, creating a family of brands that feel connected while still allowing each location to stand on its own.
