Refuge by Naomi Roccamo is an artist-based brand whose main modality is painting. Naomi is a free-spirited artist who is inspired by her natural surroundings of the Canadian Rockies. Though her brand's current main focus is art, she has plans to expand in the near future. When creating the brand identity, we ensured it can grow with her in the direction she is moving.
Brand Strategy + Identity, Package Design
Strategy
We crafted a branding that is a balance of playful and modern. The color palette is soft and inviting, but can also be used elegantly. The visuals drive home the balance of the identity, with the use of modern text paired with a hand drawn floral icon.
